Essential oil diffusers for brands

Every diffuser sold is the start of recurring revenue.

Tolia is a cordless diffuser that works straight from your own bottles: no water, no cleaning, a different oil in one second. So simple it becomes a daily habit, and your customers buy your oils again.

  • No commitment
  • Reply within one business day
  • CE-marked, already sold in Europe
  • 100,000+ — diffusers using our technology, delivered in 7 months
  • 20 years — in diffusion technology
  • From 500 units — as a stock order

Your customers love diffusing. It’s their diffuser that puts them off.

In 20 years of designing diffusers, we have seen the same thing again and again: your customers want to diffuse essential oils, but the chores their diffuser demands end up putting them off. After a few weeks, more than half of diffusers end up in a cupboard, and the essential oil bottles are no longer repurchased.

Ultrasonic, with a water tank

In daily use

Fill the tank, count the drops, then empty, rinse and dry it to avoid stagnant water. Diluted in water, the oil loses its strength.

A daily chore: the diffuser stays switched off.

Heat diffusion

In daily use

Heat alters the aromatic molecules. The scent fades quickly and no longer smells like the essential oil you chose.

A disappointment: the bottle is not bought again.

Passive diffusion: reeds, scented stones

In daily use

Pleasant for scenting a hallway, but with no control over intensity or duration: the scent weakens day after day, and changing oil means replacing everything.

A forgotten habit: nobody thinks about it any more.

Nebuliser with glassware

In daily use

A pump you can hear, fragile glassware to take apart and clean every time you change oil.

Too much hassle: people keep the same oil, then stop.

Tolia

We turned the problem upside down.

No more pouring oil into a tank: the bottle is used as it is. Your brand’s bottle screws onto a diffusion module, then clips upside down into Tolia’s base; one press starts diffusion. No water, no heat, no pump, nothing to clean, and a different oil in one second.

It becomes a daily habit: bottles run out, and your customers buy them again.

Here is one day among many. Everyone diffuses the oils they like, whenever they like: Tolia adapts to every habit.

07:30 · Morning, a fresh start

One press, and the day starts with an invigorating oil.

In the morning, many people choose an invigorating essential oil, such as peppermint, to start the day; in winter, others prefer an oil traditionally diffused at that time of year, such as ravintsara. With Tolia, the bottle is already in place: one press on the base and the mist spreads at once. Nothing to fill, nothing to measure, nothing to clean afterwards.

Your bottle, as it is

We lifted the cover so you can see it: the peppermint bottle is clipped upside down into the base. Nothing to decant, no drops to count.

One press to start

Diffusion starts at once, with no warm-up. Time, strength and on/off cycles are easy to adjust.

A mist of pure oil

Cold nebulisation: no water, no heat. The essential oil is diffused exactly as it leaves the bottle.

14:00 · Early afternoon, in the living room

Fancy a different essential oil? It takes one second.

In the early afternoon, you often want a change of atmosphere: a softer citrus note for a break, or a fresher oil to stay focused. With a classic diffuser you would have to empty, rinse and dry the tank, then fill it again. With Tolia, the diffusion module stays screwed onto each bottle: take out the peppermint, clip in the sweet orange, put the cover back on, and diffusion starts again.

One module on every bottle

Each bottle keeps its module screwed on: nothing left to empty, rinse or mix.

Just clip it in

The bottle clips into the base in one move, then the cover goes back on top.

Pure, intact, quiet

No water to dilute it, no heat to alter it: the oil keeps its full scent. No pump, no fan: no motor noise.

21:00 · Evening, in the bedroom

Cordless and quiet, Tolia follows you to bed.

At around 9 pm, you take Tolia to the bedroom the way you would take a book: it has no cord. Clip in the true lavender and choose a gentle diffusion with on/off cycles that stops by itself after the chosen time. The battery lasts up to 90 hours and recharges via USB‑C.

Cordless, up to 90 h

USB‑C rechargeable battery: 70 to 90 h with the light off, 16 to 20 h with the ambient light on.

Auto shut-off

Diffusion stops by itself after the chosen time. And with no pump or fan, there is no motor noise.

A soft ambient light

A warm glow under the base, on or off as you like.

What you have just seen

  • 07:30An invigorating oil to start the day, in one press.
  • 14:00A different oil in one second, nothing to empty or rinse.
  • 21:00Cordless and quiet at the bedside, up to 90 h of battery.

What Tolia brings to your range

  • Your bottles, used directlyThe module screws onto standard bottles (DIN 18 neck, 5 to 50 ml): your customers simply buy your oils again.
  • One device for your rangeTested on more than 150 essential oils and blends: the same device diffuses your single oils and your blends.
  • Just one SKU to manageOne diffuser for all your oils instead of several devices: less stock, fewer after-sales issues, one simple pitch, in store and online.
  • A diffuser that is unmistakably yoursCover, colours, materials, logo, box, diffusion modes: Tolia carries your brand throughout.

Usually, the oil adapts to the diffuser. Tolia works the other way round: everything starts from the brand’s own bottle. That is what makes it so simple, and what brings your customers back to your oils.

The day in summary

We designed Tolia to be wonderfully simple, so that people use it every day.

  • 1 diffuserfor all your oils, at whatever time each person chooses
  • 24+*bottles bought per year by each Tolia owner, versus 2 to 3 with a classic diffuser
  • Up to 8×*more essential oil consumed

* Annual rate, calculated from purchases measured at a client brand over the 6 months following the diffuser purchase.

Coffee proved it: once making an espresso took a single touch, it became a daily ritual and a recurring brand purchase. Tolia brings that simplicity to essential oils, with no capsule: just your own bottles.

Simple for your customers. Built to last.

The features that make Tolia so simple, in nine points.

Up to 90 h, cordless

Battery-powered with USB‑C charging: it moves from bedroom to office, spa or yoga room, no socket needed.

Pure and quiet

No water, no heat: the oil is diffused pure. No pump, no fan: no motor noise.

A different oil in 1 second

The module stays screwed onto each bottle: swap one bottle for another, with nothing to empty, rinse or dry.

Your bottles, as they are

The module screws onto industry-standard bottles (DIN 18 neck, 5 to 50 ml). Nothing to decant: the bottle is used as it is.

Screw, clip, press

Intuitive from the very first use: the bottle screws onto its module, then clips into the base; one press starts diffusion.

Over 150 oils tested

A technology tested on more than 150 essential oils and blends, which can also diffuse synthetic and home fragrances.

Easy-to-adjust diffusion

Diffusion time, strength and on/off cycles are very easy to adjust, to suit every situation.

One module for the whole range

The same diffusion module works in every Tolia model, including upcoming formats for large rooms and professional spaces.

Designed in France, 7th generation

Designed by our engineering team, drawing on 20 years of R&D in microfluidics and electronics.

¹ 70–90 h with the light off, 16–20 h with the ambient light on, depending on intensity.

A diffuser designed to last… and to be repaired

Across Europe, consumers increasingly expect products that last and can be repaired. Tolia was designed with this in mind: a diffuser that stays in use and can be repaired rather than thrown away.

Conceptual illustration: every part comes apart and can be replaced.

Modular

Cover, diffusion module, electronics, battery: every part can be replaced without changing the whole device. With no fragile glassware inside, no stagnant water and no pump, fewer parts break, so fewer returns to manage.

Replaceable battery

Users can change the battery themselves, and a diagnostic system helps identify the part to replace.

A diffuser that stays in use

With no water, no cleaning and an oil change in a second, Tolia is designed to stay out of the cupboard: it fits into daily routines.

In step with Europe

This approach aligns with European policies promoting the right to repair and more durable products, an increasingly important criterion in purchasing decisions.

For your brand

Repairable and designed for daily use over many years: a concrete sustainability story for your brand.

Make Tolia your brand’s own diffuser

Innobiz customises every component of your diffuser. Colours, materials, finishes, logo, box: a diffuser that carries your brand throughout.

The diffuser

  • 1 — Your exact colour: choose from our shades or give us your RAL or Pantone reference
  • 2 — Laser engraving, screen printing or UV printing of your logo on the cover and base
  • 3 — Matt, gloss, soft‑touch, textured or metallic finishes to match your positioning
  • 4 — Choice of materials: wood, resin, blown glass

And your settings: diffusion modes pre-programmed to your recommendations.

Accessories

Diffusion modules and cables in your range colours

  • Custom diffusion module in your brand colours
  • USB‑C charging cable with a sleeve in your brand colours

Packaging

An unboxing that carries your brand identity

  • Fully customisable individual box: dimensions, materials, colours
  • Explanatory insert and welcome card in your colours
  • Integrated QR code linking to your loyalty programme or app

Documentation

User guides and turnkey marketing materials

  • Custom user manual with your logo, colours and usage tips
  • Warranty and thank-you cards with your branding
  • POS displays and in-store product sheets ready to print

Two ways to start.

White label

For brands that want an exclusive diffuser of their own.

Your diffuser, unmistakably your brand: colours, materials, logo and box.

Typically from 3,000 units · 12 to 20 weeks

  • Your own blends, or essential oil blends co‑developed with Innobiz to fit your brand story
  • Full industrial, regulatory and supply chain support from Innobiz
  • RAL or Pantone colour, matt, gloss, soft‑touch, textured or metallic finishes, materials: wood, resin, blown glass
  • Launch kit: photos, videos and copy ready for your website and social media
  • Category and territory exclusivity negotiable (by volume and commitment)

Stock order

To start fast and offer Tolia to your customers this month.

Add Tolia to your catalogue: ready-to-ship stock from France.

From 500 units · ships within 72 h if in stock

  • Delivered under the Tolia brand, with full product documentation
  • Optional co-branded outer sleeve to integrate with your range
  • On shelf or in your online shop in under a month
  • Launch kit: photos, videos and copy ready for your website and social media
  • Works with industry-standard bottles (DIN 18 neck, 5 to 50 ml)
  • Non-exclusive order: speed and flexibility

Want to test the market first? Start with 500 units from stock, with a co-branded sleeve, then move to white label as your sales grow.

They work, or have worked, with Innobiz.

Logos are the property of their respective owners.

  • Pierre Fabre
  • Puressentiel
  • Arkopharma
  • Florame
  • Nature & Découvertes
  • Esteban Paris Parfums
  • Tisserand Aromatherapy
  • Aromalife
  • La Compagnie des Sens
  • Primavera Life

Frequently asked questions

What is a white-label essential oil diffuser?

It is a diffuser designed by a specialist and sold under your brand’s name. With Tolia, Innobiz adapts the colour, finishes, logo, box and diffusion modes to your brand, typically from 3,000 units. To start faster, Tolia is also available from stock, from 500 units.

Can we use our own essential oils?

Yes, your whole range: the module screws onto standard 5, 10, 15, 30 or 50 ml bottles (DIN 18 neck), with no decanting and nothing to fill.

Which oils and fragrances can Tolia diffuse?

The technology has been tested on more than 150 essential oils and blends, and it also diffuses synthetic and home fragrances. For your most viscous oils, the simplest way is to try them with the sample.

Does Tolia work without water?

Yes. Tolia diffuses pure essential oil, with no water and no heat: there is no tank to fill or clean, and the oil keeps its full scent.

How long does Tolia’s battery last?

Up to 90 hours cordless: 70 to 90 h with the light off, 16 to 20 h with the ambient light on, depending on intensity. The battery charges via USB‑C, and users can replace it themselves.

Can we control how our oils are used?

Yes. Diffusion time, strength and on/off cycles can be pre-programmed to your recommendations, and diffusion stops by itself after the chosen time.

What brings customers back to your oils rather than a competitor’s?

The DIN 18 neck is a standard, so another bottle can be screwed on. What brings customers back to your oils is everything that carries your brand: the diffuser and its modules in your colours, diffusion modes pre-programmed to your recommendations, a guide and a QR code to your loyalty programme, and your oils, which they already know.

What are the minimum order quantities?

White label: typically from 3,000 units, depending on the project. Stock order: from 500 units, shipped from France within 72 h if in stock. Pricing is shared from first contact.

How long does it take to launch a diffuser under your brand?

For white label, allow 12 to 20 weeks, depending on the project. To move faster, a stock order (from 500 units) ships from France within 72 h if in stock, under the Tolia brand, with an optional sleeve in your colours.

What about regulatory compliance?

Tolia is CE-marked, RoHS-compliant and already sold across Europe. We provide the diffuser documentation; essential oil compliance remains with the brand. Selling outside the EU? Tell us your markets and we will confirm in writing which rules apply.

Exclusivity and co-branding?

White label: category and territory exclusivity is negotiable based on volume. Stock order: non-exclusive, with an optional co-branded sleeve.

How does Tolia support our sustainability commitments?

Tolia is designed for longevity: modular components, user-replaceable battery, and a diagnostic system to identify and replace individual parts.

Do you support product launches with marketing assets?

Yes: professional product photos, videos, technical specifications and ready-to-use copy for your online shop, catalogue and sales presentations. Everything comes in one launch kit.

How do we get your prices and a recommended retail price?

The recommended retail price depends on your market, your channel (in store or online) and the box you choose. Our trade prices and margin structure are shared with you from first contact.

How do we get started?

Two options, no commitment: request a free sample with the form below (shipped from France within 5 business days), or book a 30-minute video call with Simon Desbuisson from our team. A member of our team replies within one business day.

Judge Tolia for yourself, with your own bottles.

Two ways to begin, with no commitment: receive a sample to try it, or take 30 minutes with Simon Desbuisson to talk about your project.

Get your free Tolia sample

Three details to start with. Then: the delivery address and, if you like, a few words about your project.

What are you considering? (optional)

Prefer to talk it through?

30 minutes on video with Simon Desbuisson from the Innobiz team, to see Tolia live, ask your questions and check it fits your range. Pick a time in his calendar.

Or contact us directly

  • Sample shipped from France within 5 business days
  • A real person replies within one business day
  • Pricing and terms shared from first contact

Book 30 min with Simon

contact@innobiz.fr

+33 (0)4 67 84 89 14

INNOBIZ SARL - SIRET 484 775 432 00034

8 rue Louis Breguet, 34830 Jacou, France

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+33 (0)4 67 84 89 14

contact@innobiz.fr

Pierre-Emmanuel Thuret, founder, on LinkedIn

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Jacou, France • www.innobiz.fr